User Profiles Database
The User Profiles Database defines how MOOD MNKY agents store, access, and utilize information about users to deliver personalized experiences. It provides a structured approach for maintaining user preferences, behavior patterns, and interaction history in a privacy-respecting manner.Purpose and Role
The User Profiles Database defines “who” agents interact with, enabling them to tailor their responses, recommendations, and behaviors to individual users.
- User preference information
- Demographic and psychographic data
- Interaction history and patterns
- Product preferences and purchase history
- Privacy settings and consent records
- Personalization parameters and vectors
Schema and Structure
- Database Schema
- Example Entry
Field Descriptions
user_id
user_id
A unique identifier for the user.
created_at
created_at
When the user profile was first created.
updated_at
updated_at
When the user profile was last modified.
basic_info
basic_info
Essential user information like name, email, and timezone.
preferences
preferences
User-specified preferences across various domains.
product_affinities
product_affinities
Computed affinities for product categories and collections.
interaction_patterns
interaction_patterns
Observed patterns in user behavior and interaction.
privacy_settings
privacy_settings
User-controlled privacy and data usage preferences.
segments
segments
User segments or personas for targeted experiences.
personalization_vectors
personalization_vectors
Vector representations of user preferences for similarity matching.
connected_accounts
connected_accounts
External accounts linked to this user profile.
status
status
Current status of the user account.
Profile Components
The MOOD MNKY user profile system consists of several interconnected components:Explicit Preferences
Directly stated user preferences, collected through:
- Initial onboarding questionnaires
- Preference settings in account
- Direct feedback on recommendations
- Feature opt-ins and settings
- Survey responses
Behavioral Insights
Observed patterns derived from user activity:
- Product browsing and purchase history
- Content engagement patterns
- Search query analysis
- Feature usage frequency
- Time and duration patterns
Preference Vectors
Computed embeddings that represent user preferences for:
- Product affinity matching
- Content recommendation
- Tone and style preferences
- Similar user clustering
- Cold-start inference
Segmentation
Groupings that place users in meaningful categories:
- Lifestyle segments
- Purchase behavior clusters
- Engagement level categories
- Value alignment groups
- Product affinity segments
Integration with OpenAI Agents SDK
User Profile Access
Profile-Aware Instructions
Profile MCP Server Integration
Privacy and Consent Architecture
The User Profiles Database implements a comprehensive privacy and consent framework:- Consent Management
- Data Minimization
- Access Controls
Preference Collection and Update
Initial Collection
Preference Learning
Personalization Vectors
The system uses vector embeddings to represent different aspects of user preferences:Product Vectors
Represent product preferences in embedding space to enable similarity-based recommendations and affinity matching.
Content Vectors
Capture content consumption patterns and preferences for personalizing education materials and marketing messages.
Communication Vectors
Model preferred communication styles, tone, detail level, and formality for adapting agent interactions.
Experience Vectors
Encode overall experience preferences like design aesthetics, complexity level, and engagement patterns.
Vector Creation
Best Practices for User Profile Management
Privacy and Ethics
- Transparent Collection: Clearly communicate what data is collected and why
- Minimization Principle: Collect only what’s necessary for personalization
- Control Mechanisms: Provide user-accessible controls for preferences and data
- Sensitivity Awareness: Apply special handling for sensitive preference data
- Right to be Forgotten: Implement comprehensive data deletion capabilities
Profile Quality
- Confidence Scoring: Track confidence levels for inferred preferences
- Verification Loops: Confirm inferred preferences through interaction
- Recency Weighting: Give higher weight to more recent preference signals
- Contradiction Resolution: Implement strategies for handling conflicting preferences
- Profile Health Metrics: Monitor completeness and consistency of profiles
Implementation Strategies
- Progressive Profiling: Build profiles gradually through natural interactions
- Multi-source Integration: Combine explicit, implicit, and inferred data
- Vector Maintenance: Regularly update and re-compute personalization vectors
- Segmentation Automation: Dynamically assign and update user segments
- Cross-validation: Compare signals across different interaction channels
Personalization Delivery
- Appropriate Adaptation: Match personalization level to user expectations
- Transparency: Make personalization visible when appropriate
- Overrides: Allow users to easily override personalized settings
- A/B Testing: Continuously evaluate personalization effectiveness
- Fallback Mechanisms: Handle new users and sparse profiles gracefully