Skip to main content

User Profiling and Personalization

The user profiling system enables our agents to adapt their interactions, recommendations, and content to each individual’s preferences, needs, and behaviors. This personalization creates more relevant, engaging, and effective experiences across the MOOD MNKY ecosystem.

Profile Components

A user’s profile consists of multiple layers of information that together create a comprehensive understanding of their preferences and needs:

Explicit Preferences

Directly stated preferences provided by the user through settings, questionnaires, and direct feedback

Implicit Preferences

Observed behavioral patterns derived from interactions, content engagement, and product usage

Interaction Patterns

Communication style, response preferences, and engagement frequency

Product Affinities

Preferred product categories, scent preferences, and usage patterns

Learning Attributes

Learning style, pace, and topics of interest

Community Engagement

Participation patterns, connection preferences, and contribution styles

Profile Development Process

The user profile evolves over time through a continuous process of data collection, analysis, and refinement:
1

Initial Setup

Basic profile creation through onboarding questionnaires and preference settings.
2

Progressive Enhancement

Ongoing enrichment through interactions, behavior tracking, and explicit feedback.
3

Regular Review

Periodic confirmation of preferences and suggestions for profile updates.
4

Correction Mechanisms

User-driven adjustments to correct misaligned personalization.
5

Multi-dimensional Expansion

Development of new personalization vectors as the relationship deepens.

Personalization Vectors

Personalization Vectors Diagram Our system uses several personalization vectors to adapt the user experience:

Content Personalization

  • Recommendation algorithms tailored to content type and user preferences
  • Difficulty level adaptation based on skill level and learning history
  • Format preference consideration (text, video, interactive, etc.)
  • Topic interest weighting to prioritize relevant content
  • Contextual relevance assessment based on current goals and needs

Interaction Style Personalization

  • Communication style matching to align with user preferences
  • Detail level adjustment based on comprehension and interest
  • Technical language calibration to match expertise level
  • Rhythm and pace adaptation for conversation flow
  • Tone and humor adjustment to match personality preferences

Product Recommendations

  • Scent profile matching based on preferences and history
  • Product category affinities derived from browsing and purchase history
  • Purchase pattern analysis for timing and frequency
  • Occasion-based suggestions tied to calendar and life events
  • Complementary product identification for complete experiences

Data Sources and Integration

User activities across web, mobile, and other digital touchpoints, including page views, feature usage, and time spent.
Purchase history, browsing behavior, wish lists, and product interactions from our Shopify integration.
Interaction history with agents, including topics discussed, questions asked, and feedback provided.
Learning progress, content engagement, and community participation within the Dojo platform.
Preferences directly stated through questionnaires, settings, and direct feedback.

Adaptation Mechanisms

Our systems adapt to user preferences through several mechanisms:

Dynamic Adaptations

  • Dashboard organization that prioritizes frequently used features
  • Content recommendation algorithms that learn from engagement
  • Interface adaptation based on usage patterns
  • Notification customization aligned with communication preferences
  • Agent interaction style tailored to individual communication preference

Privacy and Control

Our personalization system is designed with privacy and user control as core principles:
  • Transparent data collection with clear explanations of how information is used
  • Granular permission settings for different types of data collection
  • User-controlled profile editing to correct or remove information
  • Privacy-preserving analytics that minimize personal identifiers
  • Regular data reviews with options to purge historical data

Implementation Technologies

The personalization system leverages several technologies:
  • Supabase for secure user profile storage
  • Vector embeddings for representing user preferences
  • Machine learning models for preference prediction
  • Real-time analytics for behavior tracking
  • Recommendation engines for personalized content and products

Integration with Agents

Agents access and contribute to user profiles through standardized APIs:
  • Profile retrieval before and during interactions
  • Preference discovery through conversational techniques
  • Profile updating based on new insights and explicit preferences
  • Adaptation mechanisms for personality, tone, and content
  • Feedback collection to improve personalization accuracy

Future Developments

Planned enhancements to the personalization system include:
  • Emotional state adaptation to respond to user’s current mood
  • Cross-device synchronization of preferences and behaviors
  • Predictive preferences that anticipate needs before explicitly stated
  • Time-aware personalization that adapts to different times of day or seasons
  • Group personalization for shared experiences with friends or family
While personalization significantly enhances the user experience, all agents are designed to provide helpful, accurate assistance even with minimal profile information. The system continuously balances personalization with privacy and makes no assumptions that could negatively impact the experience.