Product Expansion
Overview
This document outlines MOOD MNKY’s strategic plan for expanding and diversifying our product portfolio, including new fragrance collections, physical products, and digital offerings.This is a placeholder document. Detailed product expansion plans will be added in future updates.
Product Categories
Fragrances
Personal scents, home fragrances, and aromatherapy
Physical Products
Candles, diffusers, bath & body, and lifestyle items
Digital Experiences
Apps, subscriptions, and virtual consulting
Expansion Timeline
1
Foundation Phase (Q2 2025)
- Launch core fragrance collection (5 signature scents)
- Release essential candle line
- Introduce basic diffuser products
- Launch mobile application MVP
2
Growth Phase (Q3-Q4 2025)
- Expand fragrance collection (seasonal additions)
- Introduce bath & body product line
- Release premium candle collection
- Launch subscription service
- Develop virtual consulting beta
3
Diversification Phase (Q1-Q2 2026)
- Launch home fragrance systems
- Introduce room sprays and linen mists
- Develop collaborative limited editions
- Release smart diffuser technology
- Launch full virtual consulting service
4
Innovation Phase (Q3-Q4 2026)
- Introduce wearable scent technology
- Launch personalized fragrance creation system
- Develop exclusive collector editions
- Release IoT-integrated home fragrance ecosystem
- Launch enterprise solutions
Product Lines
Fragrance Collections
Fragrance Collections
Core Collection
- Q2 2025: Launch 5 signature scents (Tranquil, Energize, Focus, Comfort, Dream)
- Q3 2025: Add 3 seasonal summer scents
- Q4 2025: Add 3 seasonal winter scents + holiday limited edition
Premium Lines
- Q1 2026: Artist collaboration series (3 scents)
- Q2 2026: Destination-inspired collection (5 scents)
- Q3 2026: Rare ingredients collection (3 scents)
Innovations
- Q4 2026: Personalized fragrance system
- Q1 2027: Mood-adaptive formulations
- Q2 2027: Cognitive performance enhancing scents
Home Products
Home Products
Candles
- Q2 2025: Essential collection (5 scents, standard size)
- Q3 2025: Premium collection (3 scents, luxury vessels)
- Q4 2025: Holiday limited editions (3 special scents)
Diffusers
- Q2 2025: Reed diffusers (5 scents)
- Q4 2025: Electric diffusers (basic model)
- Q2 2026: Smart diffuser with app control
- Q4 2026: Whole-home fragrance system
Ambiance
- Q3 2025: Room sprays (5 scents)
- Q1 2026: Linen mists (3 scents)
- Q3 2026: Car fragrances (3 scents)
- Q1 2027: Commercial space solutions
Personal Care
Personal Care
Bath & Body
- Q3 2025: Body wash collection (5 scents)
- Q4 2025: Body lotion collection (5 scents)
- Q1 2026: Hand care collection (soap and cream)
- Q2 2026: Hair care collection (shampoo and conditioner)
Wellness
- Q3 2026: Bath salts and soaks (3 formulations)
- Q4 2026: Shower steamers (3 formulations)
- Q1 2027: Sleep and relaxation collection
- Q2 2027: Energy and focus collection
Digital Products
Digital Products
Applications
- Q2 2025: Mobile app MVP (iOS and Android)
- Q3 2025: Enhanced user experience and features
- Q1 2026: Desktop application
- Q3 2026: AR/VR experiences
Subscriptions
- Q4 2025: Monthly fragrance subscription
- Q1 2026: Premium digital content subscription
- Q3 2026: Personalized scent creation subscription
- Q1 2027: All-access membership program
Services
- Q2 2026: Virtual scent consulting
- Q3 2026: Mood optimization program
- Q4 2026: Corporate wellbeing programs
- Q2 2027: Therapeutic applications
Coming Soon
This documentation is under development and will include:- Detailed product specifications
- Pricing strategies
- Packaging designs
- Sustainability initiatives
- Go-to-market strategies
- Production and supply chain considerations