Content Ecosystem Map
Description
A comprehensive overview of the MOOD MNKY content architecture, mapping connections between content types, user journeys, platforms, and business objectives.Introduction
The Content Ecosystem Map provides a strategic view of how content flows through the MOOD MNKY ecosystem, connecting different platforms, user needs, and business objectives. This map serves as a shared reference for content strategy, creation, and management across teams.Core Content Architecture
Content Types by Purpose
Educational Content
- Instructional Guides: Step-by-step procedures for specific tasks
- Knowledge Articles: In-depth explanations of concepts and principles
- Reference Materials: Comprehensive information resources
- Tutorials: Guided learning experiences with practical applications
- Courses: Structured multi-module learning paths
Experiential Content
- Guided Practices: Interactive wellness and self-care experiences
- Meditations: Focused mindfulness and relaxation content
- Sensory Journeys: Multi-sensory experiences connecting physical and digital
- Rituals: Structured routines for regular practice
- Reflective Exercises: Prompts for personal exploration
Community Content
- Discussion Threads: Topical conversations among members
- User Stories: Personal experiences and testimonials
- Shared Creations: Member-generated content and blends
- Event Recordings: Captured community gatherings
- Collaborative Projects: Content created by multiple members
Product Content
- Product Descriptions: Detailed information about offerings
- Usage Guides: Instructions for product utilization
- Origin Stories: Background on product development
- Complementary Pairings: Recommendations for combined use
- Customization Guides: Instructions for personalization
Brand Content
- Origin Stories: MOOD MNKY founding and evolution
- Vision Statements: Forward-looking aspirational content
- Team Spotlights: Highlighting the people behind the brand
- Behind-the-Scenes: Transparent look at processes
- Values in Action: Demonstrations of principles in practice
Content Formats
Text-Based
- Long-form articles
- Quick guides
- Checklists
- Q&A documentation
- Narrative stories
Visual
- Photography
- Illustrations
- Infographics
- Data visualizations
- Animated explainers
Audio
- Guided practices
- Podcast episodes
- Ambient soundscapes
- Narrated instructions
- Music compositions
Video
- Tutorials
- Documentary-style features
- Quick tips
- Expert interviews
- Live event recordings
Interactive
- Quizzes and assessments
- Decision tools
- Configurators
- Interactive timelines
- Explorable explanations
Platform Content Distribution
Web Platform
- Marketing Pages: Value proposition and acquisition content
- Product Catalog: Detailed product information
- Member Dashboard: Personalized content collections
- Community Spaces: User-generated and discussion content
- Learning Center: Educational and instructional content
Dojo Platform
- Learning Environments: Structured educational materials
- Practice Spaces: Guided experiential content
- Member Showcases: Community-created content
- Resource Libraries: Reference and supplementary materials
- Assessment Tools: Progress tracking and feedback
Mobile Experience
- On-the-Go Practices: Short-form experiential content
- Product Companions: Mobile-optimized product guides
- Community Feed: Social and user-generated content
- Progress Tracking: Personal journey documentation
- Push Notifications: Contextual micro-content
E-commerce Platform
- Product Descriptions: Detailed offering information
- Usage Instructions: How-to content for products
- Customer Reviews: User-generated feedback
- Cross-Selling Content: Related product recommendations
- Purchase Support: Transaction and fulfillment information
Physical Products
- Packaging Content: Unboxing information and instructions
- Embedded Materials: Printed guides and references
- QR-Linked Resources: Digital companions to physical items
- Subscription Inclusions: Regular content deliveries
- Product Inserts: Supplementary educational materials
User Journey Content Mapping
Awareness Stage
- Brand Story Content: Introduction to MOOD MNKY vision
- Educational Blog Posts: Value-focused topical content
- Social Media Micro-Content: Shareable wellness insights
- Podcast Appearances: Thought leadership content
- Video Overviews: Visual introduction to ecosystem
Consideration Stage
- Product Comparisons: Differentiation content
- Detailed Guides: In-depth capability explanations
- Customer Testimonials: Social proof content
- Interactive Demos: Engagement-focused experiences
- FAQ Collections: Objection-handling content
Purchase Stage
- Product Specifications: Detailed offering information
- Customization Options: Personalization guidance
- Purchasing Guides: Decision support content
- Bundle Recommendations: Value enhancement content
- Pricing Transparency: Value justification materials
Onboarding Stage
- Welcome Sequences: Orientation content
- Quick Start Guides: Initial success content
- Video Tutorials: Visual instruction content
- Interactive Walkthroughs: Guided exploration content
- Community Introductions: Connection facilitation
Engagement Stage
- Practice Libraries: Regular usage content
- Community Discussions: Participation opportunities
- Challenge Series: Engagement-driving content
- Personalized Recommendations: Relevance-focused content
- Progress Tracking: Achievement documentation
Loyalty Stage
- Advanced Techniques: Mastery-focused content
- Exclusive Access: Premium member content
- User-Generated Opportunities: Contribution invitations
- Behind-the-Scenes: Insider connection content
- Early Access: Preview and beta content
Content Governance
Creation Workflows
- Ideation Process: Topic identification and prioritization
- Research Standards: Information gathering requirements
- Production Guidelines: Format-specific creation standards
- Review Procedures: Quality assurance checkpoints
- Publishing Protocols: Release management steps
Metadata Framework
- Core Attributes: Standard classification categories
- Tagging Taxonomy: Controlled vocabulary system
- Relationship Mapping: Content connection identifiers
- Usage Tracking: Performance measurement markers
- Lifecycle Status: Content freshness indicators
Quality Standards
- Accuracy Requirements: Fact-checking protocols
- Style Guidelines: Brand voice and tone standards
- Accessibility Standards: Inclusive design requirements
- Design Specifications: Visual consistency requirements
- Technical Standards: Platform compatibility requirements
Maintenance Cycles
- Regular Audits: Systematic content review schedule
- Freshness Updates: Current information standards
- Performance Optimization: Engagement improvement process
- Archiving Procedures: Content retirement protocols
- Historical Preservation: Important content maintenance
Measurement Framework
Performance Metrics
- Engagement Indicators: Interaction and time spent metrics
- Conversion Impact: Influence on purchase decisions
- Journey Progression: Movement through experience stages
- Retention Correlation: Relationship to ongoing engagement
- Satisfaction Influence: Connection to experience ratings
Content Effectiveness
- Learning Outcomes: Knowledge and skill acquisition
- Behavior Change: Implementation of practices
- Problem Resolution: Support effectiveness
- Decision Support: Purchase confidence impact
- Community Building: Connection facilitation success
Business Impact
- Revenue Influence: Contribution to sales
- Retention Value: Impact on subscription continuity
- Operational Efficiency: Support deflection metrics
- Product Adoption: Feature and offering utilization
- Brand Building: Perception and awareness impact
Future Development Areas
Personalization Evolution
- AI-Driven Assembly: Dynamic content combination
- Behavioral Adaptation: Usage-based content modification
- Preference Prediction: Anticipatory recommendation
- Contextual Delivery: Situation-specific presentation
- Multi-variant Testing: Automated optimization
Format Innovation
- Augmented Reality Experiences: Spatial content integration
- Voice-First Content: Conversation-based delivery
- Multi-sensory Companions: Cross-medium synchronization
- Adaptive Complexity: Skill-level responsive content
- Interactive Storytelling: Participant-shaped narratives
Ecosystem Integration
- Agent-Content Alignment: AI integration with materials
- Physical-Digital Bridges: Seamless experience connections
- Community Co-Creation: Facilitated collaborative content
- Token-Incentivized Contribution: Economy-integrated creation
- Cross-Platform Synchronization: Unified content experience
This ecosystem map should be treated as a living document, regularly updated to reflect new content types, platforms, and strategic priorities as the MOOD MNKY ecosystem evolves.