Product Lifecycle
This is a starter document outlining the MOOD MNKY product lifecycle management framework. Future iterations will include more detailed workflows and implementation examples.
Overview
The MOOD MNKY product lifecycle management (PLM) framework defines the end-to-end process for conceiving, developing, launching, maintaining, and eventually retiring both physical and digital products. This document establishes standardized processes, roles, and metrics to ensure consistent, high-quality product development across the ecosystem.Core Principles
Our product lifecycle management is guided by these principles:- User-Centered Design: Customer needs drive all product decisions
- Iterative Development: Continuous improvement through feedback loops
- Cross-Functional Collaboration: Integrated teams across disciplines
- Data-Driven Decision Making: Metrics guide product evolution
- Sustainability Focus: Environmental and business sustainability
- Multi-Sensory Integration: Coordinated physical and digital experiences
Lifecycle Phases
End-to-End Product Lifecycle
The MOOD MNKY product lifecycle consists of six primary phases:Phase Descriptions
Ideation
Concept exploration and validation
- Market research and trend analysis
- Customer need identification
- Concept generation workshops
- Early concept validation
- Business case development
Definition
Detailed product specification
- Product requirements document
- Technical specification
- Experience design
- Regulatory review
- Go/no-go decision
Development
Building and testing the product
- Iterative development cycles
- Prototyping and testing
- Quality assurance
- Production preparation
- Pre-launch validation
Launch
Market introduction and scaling
- Go-to-market strategy
- Launch communication plan
- Sales enablement
- Initial production run
- Early adopter feedback
Growth & Iteration
Expanding reach and enhancing offering
- Performance monitoring
- Iterative improvements
- Market expansion
- Production scaling
- Ecosystem integration
Maturity & Evolution
Optimizing mature products
- Performance optimization
- Cost engineering
- Extension opportunities
- Maintenance planning
- Next-generation planning
Retirement or Renewal
Graceful end-of-life or reinvention
- Sunset planning
- Customer migration
- Legacy support strategy
- Renewal assessment
- Knowledge capture
Product Categories and Lifecycles
Product Type Variations
Different product types follow customized lifecycle variations:Physical Products
Fragrance and self-care items
- Extended development phase
- Formulation and safety testing
- Supply chain coordination
- Physical production lead times
- Inventory management
- Shipping and fulfillment
Digital Products
Applications and digital experiences
- Rapid iteration cycles
- Continuous deployment
- Feature-driven development
- A/B testing and experimentation
- Analytics-driven optimization
- Version management
Custom Products
Personalized customer creations
- Creation platform development
- Component system architecture
- Customization boundaries
- On-demand production
- Personalization infrastructure
- Custom fulfillment processes
Experience Products
Mixed physical-digital experiences
- Multi-channel design
- Physical-digital integration
- Sensory mapping
- Experience orchestration
- Multi-touchpoint testing
- Holistic measurement
Timeline Variations
Typical timeline ranges for different product categories:| Phase | Physical Products | Digital Products | Custom Products | Experience Products |
|---|---|---|---|---|
| Ideation | 4-8 weeks | 2-4 weeks | 4-6 weeks | 6-10 weeks |
| Definition | 6-12 weeks | 2-6 weeks | 4-8 weeks | 8-12 weeks |
| Development | 12-24 weeks | 4-12 weeks | 8-16 weeks | 12-20 weeks |
| Launch | 4-8 weeks | 2-4 weeks | 2-4 weeks | 4-8 weeks |
| Growth | 6-12 months | 3-6 months | 4-8 months | 6-12 months |
| Maturity | 12-36 months | 6-18 months | 12-24 months | 12-24 months |
| Retirement | 3-6 months | 1-3 months | 2-4 months | 3-6 months |
Phase-Specific Activities
Ideation Phase
The starting point for all product journeys:1
Opportunity Identification
Explore market gaps and customer needs
- Market research and trend analysis
- Customer feedback review
- Competitive landscape assessment
- Technology capability exploration
- Brand alignment assessment
2
Concept Generation
Create and refine product concepts
- Ideation workshops
- Cross-functional brainstorming
- Concept sketching
- Initial technical assessment
- Preliminary financial modeling
3
Concept Validation
Test market interest and viability
- Customer concept testing
- Technical feasibility assessment
- Preliminary cost estimation
- Regulatory review
- Strategic fit evaluation
4
Opportunity Assessment
Evaluate business potential
- Market sizing
- Revenue projection
- Cost modeling
- Investment requirements
- Preliminary business case
5
Concept Selection
Prioritize and select concepts to advance
- Concept prioritization framework
- Evaluation against success criteria
- Risk assessment
- Resource requirement review
- Go/no-go decision for definition phase
Key Deliverables
- Concept brief
- Market opportunity assessment
- Preliminary business case
- Initial product vision
- Concept selection documentation
Decision Gate: Concept Approval
Products must meet these criteria to advance:- Clear customer need validation
- Technical feasibility confirmation
- Business case viability
- Strategic alignment with ecosystem
- Resource availability
Definition Phase
Translating concepts into detailed specifications:1
Product Requirements
Define detailed product requirements
- User needs documentation
- Functional requirements specification
- Performance requirements
- Quality standards
- Regulatory requirements
2
Experience Design
Design the customer experience
- User journey mapping
- Experience architecture
- Interaction design
- Sensory experience mapping
- Brand experience alignment
3
Technical Specification
Define technical implementation
- Architecture definition
- Technology selection
- Integration requirements
- Technical constraints
- Security requirements
4
Go-To-Market Planning
Develop marketing and launch strategy
- Target audience definition
- Positioning and messaging
- Pricing strategy
- Channel strategy
- Launch planning
5
Product Roadmap
Define development and evolution plan
- Feature prioritization
- Development phasing
- Release planning
- Resource allocation
- Risk mitigation planning
Key Deliverables
- Product requirements document (PRD)
- Technical specification document
- Experience design documentation
- Go-to-market strategy
- Development roadmap
- Updated business case
Decision Gate: Development Approval
Products must meet these criteria to advance:- Comprehensive requirements documentation
- Clear technical feasibility
- Approved business case
- Defined success metrics
- Secured resources and budget
Development Phase
Building and testing the product:1
Planning and Setup
Prepare for development execution
- Team formation
- Development environment setup
- Detailed planning
- Work breakdown
- Progress tracking mechanisms
2
Iterative Development
Build the product in increments
- Agile development sprints
- Regular progress reviews
- Prototype creation
- Internal testing
- Cross-functional collaboration
3
Testing and Validation
Ensure quality and requirement fulfillment
- Quality assurance testing
- User acceptance testing
- Performance testing
- Regulatory compliance validation
- Security testing
4
Pre-Launch Preparation
Prepare for market introduction
- Production preparation
- Documentation finalization
- Support readiness
- Marketing asset creation
- Launch planning finalization
5
Launch Readiness
Final validation before launch
- Go-to-market readiness assessment
- Final product validation
- Launch risk review
- Contingency planning
- Launch decision
Key Deliverables
- Functional product
- Quality assurance documentation
- User documentation
- Production specifications
- Launch plan
- Support documentation
Decision Gate: Launch Approval
Products must meet these criteria to advance:- Quality standards achievement
- Validated user experience
- Completed go-to-market preparation
- Support readiness
- Regulatory compliance
Launch Phase
Bringing the product to market:1
Pre-Launch Activities
Final preparations before launch
- Sales enablement training
- Support team training
- Marketing campaign activation
- Initial inventory preparation
- System deployment
2
Launch Execution
Coordinated market introduction
- Public announcement
- Availability enablement
- Marketing campaign execution
- Sales activation
- Community engagement
3
Early Adoption Management
Support initial customer experience
- Customer onboarding
- Early feedback collection
- Issue monitoring and resolution
- Usage analysis
- Support optimization
4
Market Response Analysis
Evaluate initial market reception
- Sales performance tracking
- Customer feedback analysis
- Market sentiment monitoring
- Competitive response assessment
- Early success metrics evaluation
5
Post-Launch Adjustment
Respond to early market feedback
- Quick-win improvements
- Messaging refinement
- Support enhancement
- Production adjustment
- Roadmap refinement
Key Deliverables
- Launch execution documentation
- Early performance reports
- Customer feedback analysis
- Post-launch adjustment plan
- Updated product roadmap
Decision Gate: Growth Investment
Products must meet these criteria to advance:- Positive market reception
- Operational stability
- Financial performance meeting targets
- Validated product-market fit
- Sustainable growth opportunity
Growth & Iteration Phase
Expanding reach and enhancing the offering:1
Performance Monitoring
Track and analyze product performance
- Key metric tracking
- Customer feedback monitoring
- Usage pattern analysis
- Performance against goals
- Competitive position tracking
2
Continuous Improvement
Enhance product based on feedback
- Feature enhancement
- Quality improvement
- Performance optimization
- User experience refinement
- Technical debt management
3
Market Expansion
Extend reach to new customers
- Market segment expansion
- Channel development
- Geographic expansion
- Use case extension
- Partnership development
4
Scaling Operations
Evolve operations for growth
- Production scaling
- Supply chain optimization
- Support capability expansion
- Process improvement
- Infrastructure scaling
5
Ecosystem Integration
Strengthen product connections
- Cross-product integration
- Platform incorporation
- Complementary product development
- Service expansion
- Community engagement
Key Deliverables
- Performance reports
- Product improvement roadmap
- Market expansion plan
- Scaling strategy
- Ecosystem integration plan
Decision Gate: Long-term Investment
Products must meet these criteria to maintain investment:- Sustainable revenue growth
- Positive customer satisfaction
- Operational efficiency
- Strategic ecosystem importance
- Ongoing market relevance
Maturity & Evolution Phase
Optimizing established products:1
Performance Optimization
Maximize product efficiency
- Operational efficiency improvements
- Cost optimization
- Quality enhancement
- Technical performance improvement
- User experience refinement
2
Product Extension
Extend product value
- Feature expansion
- Variant development
- Packaging refresh
- New use case development
- Complementary offering creation
3
Market Optimization
Fine-tune market approach
- Pricing optimization
- Channel efficiency improvement
- Marketing message refinement
- Customer segment focus
- Competitive response strategies
4
Strategic Assessment
Evaluate long-term position
- Market trend analysis
- Technological evolution assessment
- Competitive landscape review
- Long-term viability assessment
- Next-generation planning
5
Evolution Planning
Plan product future
- Replacement product planning
- Major upgrade evaluation
- End-of-life consideration
- Migration path development
- Transition strategy
Key Deliverables
- Optimization reports
- Extension roadmap
- Market optimization plan
- Strategic assessment
- Evolution strategy
Decision Gate: Future Path
Products must be assessed for their next step:- Renewal through major update
- Replacement with next-generation product
- Sustained maintenance
- Planned sunset
Retirement or Renewal Phase
Graceful end-of-life or reinvention:1
End-of-Life Assessment
Evaluate retirement needs
- Usage analysis
- Customer impact assessment
- Revenue impact analysis
- Technical dependencies
- Brand considerations
2
Sunset Planning
Plan for graceful discontinuation
- Timeline development
- Customer communication strategy
- Support wind-down plan
- Inventory management
- Technical decommissioning
3
Migration Strategy
Support customer transition
- Alternative product recommendations
- Migration tools and support
- Incentive programs
- Data transition planning
- Support continuity
4
Knowledge Preservation
Capture key learnings
- Success factor documentation
- Challenge documentation
- Customer insight preservation
- Technical knowledge transfer
- Process improvement recommendations
5
Retirement Execution
Implement retirement plan
- Customer notification
- Sales discontinuation
- Support transition
- System decommissioning
- Final reporting
Renewal Alternative
For products selected for renewal rather than retirement:- Renewal Vision: Define the transformation scope
- Market Validation: Confirm continued market need
- Renewal Planning: Develop comprehensive renewal roadmap
- Resource Allocation: Secure renewal investment
- Renewal Execution: Implement major product update
Key Deliverables
- Sunset plan
- Migration strategy
- Knowledge capture report
- Customer communication plan
- Retirement execution documentation
Roles and Responsibilities
Core Product Team
Product Manager
Overall product success ownership
- Product vision and strategy
- Requirements definition
- Roadmap management
- Cross-functional coordination
- Business case ownership
Experience Designer
Customer experience design
- User research
- Experience architecture
- Interaction design
- Sensory experience mapping
- Usability testing
Technical Lead
Technical implementation leadership
- Architecture design
- Technical specifications
- Development oversight
- Quality standards
- Technical risk management
Quality Assurance Lead
Product quality assurance
- Test planning
- Quality standards definition
- Testing coordination
- Defect management
- Release validation
Extended Team
Marketing Manager
Marketing strategy and execution
Supply Chain Manager
Production and logistics coordination
Customer Support Lead
Support readiness and delivery
Finance Partner
Financial modeling and tracking
Legal Counsel
Regulatory and compliance guidance
Agent Integration Lead
AI agent capability integration
RACI Matrix
Documentation and Artifacts
Core Documentation
Product Brief
Concept summary document
- Product vision
- Target audience
- Key features
- Value proposition
- Success metrics
Product Requirements Document
Detailed requirements specification
- User stories
- Functional requirements
- Non-functional requirements
- Constraints
- Acceptance criteria
Technical Specification
Implementation guidelines
- Architecture design
- Technical requirements
- Integration points
- Security requirements
- Performance standards
Go-to-Market Plan
Launch strategy and execution
- Launch timeline
- Marketing strategy
- Sales enablement
- Channel strategy
- Success metrics
Documentation By Phase
Each lifecycle phase requires specific documentation:| Phase | Key Documents |
|---|---|
| Ideation | Concept Brief, Market Research, Opportunity Assessment |
| Definition | PRD, Technical Spec, Experience Design Document, Business Case |
| Development | Development Plan, Test Plan, Progress Reports, Release Notes |
| Launch | Launch Plan, Marketing Collateral, Support Documentation, Training Materials |
| Growth | Performance Reports, Improvement Plans, Market Expansion Strategy |
| Maturity | Optimization Reports, Extension Plans, Strategic Assessment |
| Retirement | Sunset Plan, Migration Guide, Retirement Communication Plan |
Success Metrics and KPIs
Metric Categories
Product performance is measured across multiple dimensions:Business Performance
Financial and business impact
- Revenue
- Profit margin
- Customer acquisition cost
- Customer lifetime value
- Return on investment
Customer Success
Customer experience metrics
- Customer satisfaction (CSAT)
- Net Promoter Score (NPS)
- Retention rate
- Adoption rate
- Feature utilization
Operational Excellence
Efficiency and quality metrics
- Cost of goods sold
- Defect rate
- Support ticket volume
- On-time delivery
- Inventory turnover
Strategic Impact
Long-term strategic value
- Market share
- Brand perception
- Platform adoption
- Ecosystem integration
- Innovation index
Phase-Specific KPIs
Each phase has distinct success metrics:| Phase | Primary KPIs |
|---|---|
| Ideation | Concept validation score, Market opportunity size, Technical feasibility rating |
| Definition | Requirements clarity score, Stakeholder alignment, Development estimate accuracy |
| Development | On-time delivery, Quality metrics, Budget adherence, Scope completion |
| Launch | Initial sales volume, Customer acquisition rate, Media coverage, Feedback sentiment |
| Growth | Revenue growth rate, Market share growth, Unit economics, Customer retention |
| Maturity | Profit margin, Cost reduction, Customer satisfaction stability, Competitive position |
| Retirement | Migration success rate, Customer retention through transition, Knowledge preservation |