Use these terms to maintain consistency and reinforce our brand identity:

• Members (not customers or users) for those in our community
• Experience (not product) when referring to what we create
• Journey (not program or routine) for the process of personal development
• Discover (not learn or study) for knowledge acquisition
• Create or blend (not make or produce) for the act of making something new

Incorporate language that evokes the senses to create more immersive communication:

• Reference specific sensory qualities rather than generic descriptions
• Use synesthetic descriptions that cross sensory boundaries
• Include specific details that evoke sensory memory

Vary sentence structure to create rhythm and maintain engagement:

• Mix short, impactful sentences with more flowing, descriptive ones
• Use active voice predominantly, with passive voice only for specific emphasis
• Address the reader directly to create conversation and connection

Structure content as meaningful narratives rather than collections of facts. Include specific details, emotional context, and a clear perspective. Every piece of content should have a beginning, middle, and end—even short-form communications.

Create content that acknowledges diverse experiences and avoids assumptions. Use inclusive language that welcomes people of all backgrounds. Review content to ensure it doesn’t inadvertently exclude or stereotype any groups.

Recognize the emotional landscape around topics we address. Acknowledge challenges and difficulties alongside positive outcomes. Avoid toxic positivity that dismisses genuine struggles in favor of forced optimism.

Create content that inspires without setting unrealistic expectations. Balance aspirational messaging with authentic acknowledgment of the complexities involved. Show the journey, including both progress and setbacks.